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How to Prepare for the Holiday Season Using Facebook Advertising
https://www.storeboard.com/blogs/marketing/how-to-prepare-for-the-holiday-season-using-facebook-advertising/985258
The holiday season is every marketer’s dream and nightmare. It’s this time of year when customers I primed for purchasing. Black Friday, Cyber Monday, Christmas, Boxing Day, New Years – the biggest sales days are packed into a two-month period. It’s also when marketers start increasing advertising budgets. With so many big shopping days, every company will increase spending, especially with Facebook ads.